There has been a bit of controversy over the hiring of “booth babes” to staff exhibit hall booths at online marketing conferences, so I thought it would be interesting to conduct a survey about it.
Brad Waller wrote about the topic on ReveNews earlier this week, and his perspective on it…
“There have already been enough debates on the idea of sex and marketing and the idea of booth babes to attract traffic to your trade show booth. Affiliate Summit has had it’s share, but I’d only accuse one exhibitor of using this tactic. I understand the idea and reasons, and I’m no prude. I enjoy the female form, but I also think that this can go wrong – really wrong.”
Some folks have suggested that we should enforce a dress code at Affiliate Summit, but that’s veering too much into a “Nanny state” for my taste.
Personally, I think this approach can be a bit counter-productive. There are the people who are repelled by a booth that has models staffing it, but that’s not my beef.
I generally don’t bother with any booth that appears to be staffed solely by temps. If I want to learn more about the company, I am going to want to ask questions. Not just pick up a flier.
But that’s just me. What do you think?
Please take the two question, anonymous survey and I will share the results.