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Be Free/Commission Junction Announces Unified Brand

March 22, 2004 by Shawn Collins

I just received the following announcement – somewhat expected, and very interesting!

————

As a valued client of Be Free/Commission Junction I want to let you know about a milestone for our combined organization. Since late last year we have been working as a unified force and effective immediately, we are adopting Commission Junction as the unified brand for our company. Our name represents two industry powerhouses, and our identity and culture will continue to reflect the positive characteristics of our teams in Marlborough, New York, Pittsburgh, London, and Santa Barbara.

Our continued focus is to provide the best performance marketing solutions anywhere. The combination of BFAST®, CJ Access™ and CJ Vantage™ brings to market capabilities that are unparalleled in the industry today and we are making great progress with the integration of these offerings. Of course, as we continue this important effort, we will ensure that all of our current solutions remain fully operational and supported to ensure nothing but continued growth and success for each of our clients.

We will be making this announcement to the public with a press release tomorrow and adopting a single Web site at www.cj.com. From the homepage of the newly combined site you will be able to login into all of your accounts including the CJ Account Manager for advertisers and publishers, BFAST, and the BFAST Partner Gateway. Look for other developments on this site during the coming months.

Our team is focused on driving results for our clients and I remain very excited about the increased capabilities that we can bring to you. I would like to thank each of you for contributing to our strong foundation and the momentum that has propelled us to this significant event. I look to the future with anticipation of even greater success.

Regards,
Jeff Pullen
General Manager
Commission Junction, a ValueClick company

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