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B2C vs. B2B Affiliates in 2013

September 15, 2013 by Shawn Collins

Affiliates were asked “Do you typically promote products and services geared towards consumers or businesses?” for the 2013 Affiliate Summit AffStat Report.

The results revealed that few affiliates, just 1.3%, are solely focused on B2B (business to business).

AffStat 2013 b2c vs b2b

However, nearly a third (29.7%) are promoting both B2B and B2C (business to consumer) products and services.

This could be an interesting opportunity for affiliates looking to focus on B2B niches.

More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.

More details atAffStat.com.

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Filed Under: Affiliate Managers, Affiliate Stats

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