I just got my copy of Attention! This Book Will Make You Money by Jim Kukral, and he wrote a really useful book.
The premise is that you need to employ various ideas to get attention to your company or brand to grow them.
Jim Kukral boils it down to simple to digest and execute techniques and strategies, such as creating a compelling hook, maintaining a good brand name online, going from idea to success in eight hours, and twenty-six ways to generate killer ideas.
He also touches on three truths for coming up with ideas, making money from online videos and social media, getting and keeping subscribers, as well as the universal truths of selling on the web.
If you’re not familiar with Jim, he’s been around the online marketing space for over a decade and he walks the walk. I greatly respect his work and found the book to be extremely valuable.