I’m working on the development of an affiliate program for a web hosting provider. Frankly speaking, I’m quite concerned with it. My task is to promote it to those who are interested in the possibility of money making. What are your recommendations concerning the creation of an efficient affiliate program for a web hosting provider?
You’ve got a task that is common to all affiliate managers. It’s time to turn your concern into action.
First things first, open up Excel and create a file for your category (web hosting). Set up columns for all of the pertinent details in the programs of your competitors: pay out, cookie/return days, payment threshold, payment frequency, tracking, etc.
After you’ve mapped out the competition, make a list of the most attractive attributes of each affiliate program in your channel, and modify your program as best you can to be the ideal affiliate program, in comparison with your competitors.
Then, you’ve got to get yourself in front of the affiliates that are already doing well promoting web hosting services. There are a bunch of tools for affiliate prospecting, including ARELIS and Link Capture.
When you have a target list, try reaching out to them by direct mail, phone, and buying placements in pay per click search engines.
It’s all about crafting a superior affiliate program, and then shouting from the rooftops to let everybody know.