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Ask Shawn Collins: Setting Up a Datafeed

June 29, 2005 by Shawn Collins

How do you set up a datafeed?

Unfortunately, there is not a single answer to this question. As a bit of background for anybody that is not familiar with datafeeds, they are databases of all of the products and associated details for a given company.

This file contains a number of data points an affiliate needs to create pages to feature the merchants products, such as product name, category, thumbnail and large image, affiliate URL, price and description.

These files are made available to affiliates either through the network that powers the program or the merchant can provide the raw datafeed to the affiliate.

The tricky thing for affiliates is that each network has their own format for datafeeds, so it’s best to consult with your network to get instructions on how to build your datafeed for their system.

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