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Ask Shawn Collins: Selling Unique Products via Affiliate Marketing

October 28, 2006 by Shawn Collins

Q: Can affiliate marketing be used to sell one-of-a-kind products, and if so, how?

Shawn CollinsA: There is only one thing that affiliate marketing cannot be used to sell, and that is the product or service that isn’t otherwise selling on the Internet.

That is a problem I see repeated over and over again. Somebody has a grand idea to sell something online, but they don’t bother researching and testing to determine if there is an audience for their product or service.

Nor do they perfect the selling process before launching an affiliate program.

Affiliate marketing can provide incremental sales for a product. If you”ve already established a site that is selling a product, then you should explore affiliate marketing.

Affiliate marketing is not a magic bullet, it’s a marketing channel to increase your existing online sales.

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