I have been asked to consult for a European Sports Book Operator who is opening a poker room and a launching a new affiliate program next February. I’d like to find out where I can post questions to gaming affliates to find out their likes and dislikes of existing programs. I’d also like to find out the general opinion of promoting gaming affiliate programs – how do other affiliates feel about it?
I am not really attuned to the resources in the gaming space, but one forum I do know that has a good reputation for quality discussion is the Casino Affiliate Programs forum.
I’d also suggest looking into attending the Poker Industry Expo and the Casino Affiliate Convention to get feedback from affiliates in person. There will be gaming affiliates at Affiliate Summit 2006, but not in the volume that you will find at the indsutry specific shows.
As far as how other affiliates feel about gaming, my impression is that there is not a whole lot of crossover from retail affiliate programs to gaming affiliate programs.
There is a bit of a turf war – some retail affiliates condemn gaming based on their morals and some gaming affiliates belittle retail affiliates for their relatively small commissions compared to what the big gaming affiliates bring in.
At the end of the day, we’re all using many of the same strategies and techniques and I think it’s wise to keep an eye on what all types of affiliate programs do to succeed.