Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Ask Shawn Collins: Monitoring E-mail Affiliates

March 29, 2007 by Shawn Collins

Q: How can I monitor my affiliates who are using e-mail to be sure they are being CAN-SPAM compliant?

Shawn CollinsA: I’ve got two tools I’d recommend that you check out. First is LashBack.com, where they have a suite of tools to enable advertisers to monitor affiliate CAN-SPAM Act compliance.

Also, there is UnsubCentral.com, which enables you to manage your e-mail suppression list(s). This tool enables you to protect your suppression data via MD5-encoding, as well as controlling which affiliates can even access this information and e-mail creative.

Check out those two products and take them for a test drive.

If you don’t have the budget for LashBack.com and/or UnsubCentral.com, you can monitor your affiliates the old fashioned way – opt-in to their list(s). This is not perfect since their “real” list might not be out there for you to subscribe.

An important thing to note – be selective about which affiliates are able to send out e-mail. Don’t just make the creative and suppression list(s) publicly available, or else you may well get a call from the FTC due to spamming affiliates.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Ask Shawn Collins

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·

 

Loading Comments...