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Ask Shawn Collins: Mini Sites, a Trick or Treat for Affiliate Marketers?

October 31, 2005 by Shawn Collins

I hear a lot about ‘mini’ sites and ‘content’ sites. One camp says, you need content – the other says whip out 1-4 pages and move on. I’m new at affiliate marketing as a business, so I’m totally lost. On my new site, I started just wanting to share information with people in my niche, make a little money and do something else. Now I feel like I’m chained to a mountain.

These are certainly two different approaches to affiliate marketing. In my opinion, it depends on your long-term plans.

If you intend to stick around and regularly add new, unique content to your site, I think that’s your best bet for success with affiliate marketing.

I don’t personally subscribe to the approach of trying to make a quick hit and moving on. These mini sites, in my opinion, are just another way to game the system. They are often composed of repurposed content of little value.

They might get picked up by the search engines if the creator stuffs their keywords just right, but this is not a long term strategy.

Create a site or sites about your passions and interests, and update freqeuntly. Also, add an e-mail newsletter opt-in to gather e-mails of people interested in the subject and communicate with them regularly (including related links to affiliate offers).

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