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Ask Shawn Collins: Launching a CPA Network

January 6, 2007 by Shawn Collins

Q: We’ll be launching a new CPA Affiliate Network early in 2007. Where would should we publicize this for maximum impact?

Shawn CollinsA: It’s too late now, because they are sold out, but I think a booth at Affiliate Summit would have been a great way to make a splash for you.

If there is still availability, you should check out booth and sponsorship options at the ad:tech show in San Francisco this coming April.

Also, do some strategic media buying for quick visibility. Try the PPC search engines, CPA Tipline, and Cost Per News.

Speaking of Cost Per News, the head honcho there, Sam Harrelson, has a CPA network background and he’s available for consulting.

Most of all, you’d better be doing something unique, because it’s a pretty crowded landscape. It’s essential to have something that sets you apart to truly achieve maximum impact.

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