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Ask Shawn Collins: How to Find Affiliates

December 7, 2004 by Shawn Collins

Q: I have an affiliate program with ClickBank, and what I’d like to know is 1) what are good vs bad ClickBank affiliate rates (ie attracting vs repelling), and 2) where do I advertise or who do I notify for the widest chances of getting potential ClickBank affiliate’s attention?

Shawn CollinsA: If I understand you correctly (attracting vs repelling), you are asking about the typical rates for recruiting affiliates. There are many different ways to recruit, such as through direct solicitations (phone, email, and snail mail), sponsorships (of forums, newsletters, etc.) and straight advertising (on sites, in magazines, etc.).

In my experience, and I like to track performance of different efforts as much as possible, the best ROI I’ve seen was through snail mail.

As far as recruiting new affiliates, you’ve got to promote your affiliate program in a way similar to how you promote your main site. You should have a page or section (even a dedicated site) for your affiliate program, and drive traffic there via SEO, pay per click search engines, affiliate directories, message boards, and offline advertising (postcards, magazine ads, etc.).

Also, there are a handful of tools to identify and recruit super affiliates.

It takes time and lots of effort to build up a strong, productive base of affiliates, so you’ve got to be patient and really concentrate on this part of your affiliate program.

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