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Ask Shawn Collins: Getting Lots of Subscribers Fast

October 15, 2006 by Shawn Collins

Q: I am on a fast and furious mission to get 6,000 more subscribers in the next 10 days. Would you have any suggestions or ideas on some ways to get maximum exposure for an affiliate promo like that?

Shawn CollinsA: That is not a very large goal, assuming you have a competitive payout, a subscription that people want, and a form that is not too long.

If all of those pieces are in place, I would suggest going to your top performing affiliate over the past three months and offer a raise in commission to refer those 6,000 subscribers within the timeline.

Ask them how they plan to accomplish the goal, so you’re not left with promises and 128 subscribers in ten days. Give a deadline to respond and move on down the line of performers until you get a taker.

One component that can potentially compromise the quality of your subscribers, but will help in hitting the numbers, is to allow for affiliates to incentivize the offer.

If you are going to allow incentives, I’d suggest reviewing each one to determine if it will be likely to contribute to lesser quality subscribers.

In the event you don’t have super affiliates that can bring the number of subscribers you need, contact some CPA networks and see what they can do for you.

There’s a chance nobody will bite on the offer, so just ask them what you need to do to make it more attractive for them.

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