What do I need to do to get affiliates to my company’s Web site?
Maybe it’s because it’s a Friday, but this reminds me of the old joke where some out-of-towners ask a New Yorker how to get to Carnegie Hall. His response: Practice.
Along those lines, it sort of takes practice, or rather testing, to figure out what works to get the affiliates you want to come to your site and learn about your company.
One thing for sure – sending out unsolicited e-mail (aka spam) to masses of people is not the answer. That’s one thing you should not do.
Instead, focus on reaching out to prospective affiliates through paid search ads, telephone calls, affiliate program directories, direct mail, and industry events.
When you’ve sold your affiliate program, don’t just send them to your company’s site. Consider creating a section of the site or a separate affiliate resource site for the affiliates to learn more about your affiliate program and join.