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Ask Shawn Collins: E-Book Affiliate Program

July 20, 2005 by Shawn Collins

Q: I have written an e-book that I feel will be a sure fire seller on the Internet. Am willing to pay a fair commission for referrals leading to sales, however have no idea how to go about it. Another big factor: I have a zero marketing budget. What to do next?

Shawn CollinsA: I am not sure how much market research you did before writing the e-book, but I would suggest taking a look at which titles are most popular at ClickBank for e-books.

Pay close attention to the category where you would be listed, and what sort of copy and descriptions the top selling e-books are using, so you can get an idea about what is working.

As far as a fair commission, it’s all relative to your competition. Do your homework and figure out what a fair commission is among your competitors, rather than offering what you consider to be fair.

In addition to ClickBank, you should check out PayLoadz as a potential payment processor.

One advantage PayLoadz has over ClickBank is that PayLoadz handles the fulfillment for you.

Both have the technology built into their systems to run an affiliate program, and the cost to get setup is modest with each.

But if you truly have a zero marketing budget, you’re not going to be able to grow an affiliate program. As the saying goes, you have to spend money to make money.

You will need to invest money in the creation of banners, testing the banners, recruiting affiliates, getting an affiliate agreement drafted, etc.

Don’t launch an affiliate program without the proper resources – wait until you have some cash on hand so you can do it properly the first time out.

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