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Ask Shawn Collins: Driving Affiliate Traffic

August 22, 2006 by Shawn Collins

Q: I recently joined a program that supplied me with three Web sites with affiliate links. What is the best strategy to start promoting traffic to these sites?

Shawn CollinsA: The key to driving targeted traffic to your sites is to diversify the sources of your traffic.

In general, I’d say to start off with SEO, but that’s not an option in your case, since the affiliate program is providing you with the pages.

So let’s move on to other methods to help you drive traffic. If you have some money to invest in bringing visitors to your site, you should try using paid search to get targeted visitors to your sites.

Also, if you have a main site with the same theme as the affiliate pages, start up an e-mail newsletter that mixes content and information about the products or services on your affiliate pages.

You should also look into starting up a blog to get eyeballs to your affiliate sites. Just like a newsletter, focus on providing quality content to your visitors – if you focus on pushing affiliate ads, you’re not going to get much interest.

Consider trying direct mail, too.

You’ll find that most any methods for driving traffic are going to require some cash. When spending money to advertise your sites, keep an eye on which ad spends are panning out and which others are a waste.

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