Q: What is the main difference between a company like MyAffiliateProgram and the DirectTrack software? I know with DirectTrack, the affiliates are your own – you have your own network, whereas with MyAffiliateProgram, you are using their network of affiliates?
Not meaning to be (too) smarmy, but the main difference between DirectTrack and MyAffiliateProgram is the name of each.
The reality is that they are both robust, somewhat similar solutions that enable you to create a branded experience for your affiliates.
With both DirectTrack and MyAffiliateProgram, the affiliates are yours, and you have an option to be included in their networks.
As far as which one is best for you – I would highly suggest you take a test drive of each one. I know lots of very sharp, experienced people in affiliate marketing swear by one or the other.
The pricing varies for each, and there are some unique bells and whistles on each platform, so take a good look at which features and price-points make the most sense for you.
If you will be attending Affiliate Summit 2006 East, representatives from both companies with be there with booths where you can get live demonstrations of their products.