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Ask Shawn Collins: Buying Email Names

February 26, 2005 by Shawn Collins

Where can I buy double opt in email addresses – it would take me forever to harness emails just from a form?

It’s appealing and easy to rent names from somebody else (and you can certainly do this from DM News and other sources), but if you want to bring in long-term customers, I’d suggest rolling your own.

When you rent a list, you’re going to get a quick hit, but they are just responding to the offer of the day.

But if you take the time to develop your own list, a list that truly wishes to hear from you, then you are building a strong, loyal list.

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