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Ask Shawn Collins: Best Way to Advertise a New Affiliate Program

April 4, 2005 by Shawn Collins

Q: What’s the best way to advertise a new affiliate program?

Shawn CollinsA: The best way depends on how much you have in your budget to market your new affiliate program, as well as how your program stacks up against others in the same category.

If you have money to spend, run ads through BlogAds, BlogKits, Google AdWords, and Overture to recruit new affiliates.

Also, try advertising on the various message boards that cater to affiliates.

Another worthwhile spend is a mailing through CPA Tipline. This will expose your affiliate program to lots of quality affiliates.

And a great way to meet and greet affiliates in person is to attend and/or sponsor an affiliate marketing conference.

But don’t go out with an aggressive marketing effort to recruit affiliates before your affiliate program is fine tuned. Make sure it’s competitive with the other affiliate programs in your category.

How is your commission, return days, creative, etc. compared with your competitors? It’s essential to do some reconnaissance on the affiliate programs in your space.

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