Q: What is the best affiliate network for the buck? We are currently with [name removed to protect the innocent], but they aren’t providing the results we’re looking for. I have bought many ebooks, and am really trying to figure out how to make our affiliate program work.
A: Part of the answer lies in your question – your current network is not “providing the results (you’re) looking for”.
The networks can certainly provide some great, targeted affiliates. And of course, they give you the tracking and reporting, but that’s only part of the equation.
It’s imperative that you proactively recruit affiliates constantly. When you’ve got them in the door, communicate with them; provide them tools to succeed; ask what they want and give it to them.
Unless your network is managing the program for you, they can’t be expected to generate results – they’re giving you the tools to make it happen.
There are lots of reasons why a program might not do well: lack of recruiting targeted affiliates, no effort to activate existing affiliates, poor creative, a landing page that doesn’t convert well, etc.
I would suggest touching base with your network and asking about ways that you can get greater exposure to their network of affiliates. At the same time, crunch the numbers on the performance of your creative and landing page(s) – see where you can improve. And above all else, recruit quality affiliates and then stay in contact with them.
The are your sales force – you’ve got to work with them to see results, rather than waiting for the magic to happen. Good luck.