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Ask Shawn Collins: Am I Crazy?

March 18, 2005 by Shawn Collins

Q: I am working on a dating directory site that will be geared to affiliate links. Any suggestions? Am I crazy?

Shawn CollinsA: I’d suggest that you start by checking out the Matchmaking category on AffiliateTip.com (note: this affiliate directory no longer exists).

In that list, you can see details from over a dozen dating affiliate programs on the various affiliate networks.

In addition to general interest dating sites like Match.com and True.com, there are also some interesting niche sites out there, like STD-Singles.com and the Single Christian Network.

I would urge you to provide some real value to these listings, such as personal reviews of each service, or reviews submitted from your visitors.

The world doesn’t need another list of dating sites – you have to build in some sort of unique value proposition to give people a reason to visit and re-visit your site.

As far as your second question, based on a psychology class I took in my freshman year of college, I do think you might be crazy.

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