Q: We recently started an affiliate program. I have read your book and I am still educating myself through various forums. Which affiliate network will give you the best ROI?
A: I don’t mean to be critical, but you should have been asking that question before you started your affiliate program.
Anyhow, there is no universal answer to your question. The most advantageous affiliate network for you is going to be different for other companies depending on things like your vertical and budget, as well as the features and services you need.
I would suggest that you look at affiliate networks as tools to help you effectively run an affiliate program.
You will use them for tracking, reporting, resources, and various bells and whistles, but the networks are not going to run your affiliate program or generate an ROI for you.
It’s up to you to leverage the network and run a successful affiliate program.