I think itâ€™s safe to say that weâ€™ll all remember where we were when we heard the news. I was tapping away at my keyboard back on that fateful day of January 6, 2005 when an email hit my inbox with the ominous subject: Google AdWords Announcement: Affiliate Policy Change.
The announcement began â€œIn January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.â€
Fair enough, I figured. But I noticed that the statement didnâ€™t include anything about the betterment of the affiliate experience, just the user and advertiser.
The Google notice continued, â€œWith this new affiliate policy, we’ll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad’s maximum cost-per-click (price) and click-through rate (performance).â€
Complete article at http://www.imediaconnection.com/content/4929.asp