The following is what Cheryl Smith of Money Mechanic had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
Communication is Vital in Affiliate Marketing. If affilaites feel the merchants are not delivering, then work with the merchant to better conversions.
Affiliates know their market the best and if they feel the home page is not good enough, ask for a landing page that will give the affiliate’s target market the correct information.
It is often too easy to sit back and say they never converted, but if you don’t work together to better it, no one will make money.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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