Recently, I read Be Unreasonable, by Paul Lemberg, and I wanted to share it, because it’s quickly become one of my favorite non-fiction and business books.
The sub-title of the book is “The Unconventional Way to Extraordinary Business Results”, and it’s full of examples and ideas on how to go about business in ways that aren’t considered to be conventional.
It’s not just another manuscript of going outside the box; because that presumes that you’re allowing the box to be the basis of your ideas.
Rather, Be Unreasonable is about doing something totally unique and original, and going a different route to achieve success.
I found the mini case studies to be very informative and enlightening. Paul Lemberg’s approach to various challenges is fresh, and his book really resonated with me and reinforced ideas about endeavoring to do great things.
Whether you are an affiliate, merchant or network, I think this book would be an asset to you. It will help to open your mind with different perspectives and to devise new approaches to old problems.