Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Affiliates Are Entrepreneurs, Aren’t They?

August 21, 2007 by Shawn Collins

There has been some chatter on Twitter lately about affiliate marketers and videos. A common chorus seems to be that affiliates are waiting for merchants to provide them with video.

While some merchants, like Gaiam and Moosejaw, are producing quality video content for affiliates, I think it’s a mistake for affiliates to sit on their hands and wait for everybody else to follow suit.

Successful affiliate marketing is all about innovation and offering up unique value propositions, so why are affiliates no shows when it comes to video?

Well. not all of them. One example of an effective affiliate video is “Small Schooling Bass on Lake Fork” from Scott Hazard at BigBassCountry.com.

Scott combines a short, entertaining video with a text description of his fishing trip. the content includes contextual ads, as well as being flanked by AdSense.

But he is an exception.

So my Affiliate Summit partner Missy and myself decided we’d get in on the action with a video affiliate site.

And so, WeViews.tv was born. We figured if most affiliates choose to wait for boilerplate video creative from merchants, that’s cool, but we’re going to pounce on the opportunity.

We’re going to churn out bunches of videos reviewing products and services that we use, and point the readers to our affiliate links.

Now that I think about it, it’s cool if affiliates don’t want to make videos. After all, comScore Video Metrix reported that nearly 75 percent of US Internet users watched an average of 158 minutes of online video in May 2007.

Ambitious, entrepreneurial affiliates would certainly want to seize this opportunity. But don’t mind me. Run those 468×60 banners and rock on.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·