The following is what Amanda Moralis of the Eastwood Company had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
I think affiliate marketing would be easier and more profitable for affiliates and affiliate managers alike if each would make more of an effort to step into the other’s shoes.
Too often, affiliates look at merchants as “the enemy”, looking to cheat them out of commissions in any way possible.
And too many AM’s look at affiliates as whiners who don’t want to work to make sales.
An affiliate previously answered this question by mentioning a lack of communication on the part of AM’s. While this is definitely a problem, communication is a two-way street.
If you want to be contacted by an AM, say so! I can’t tell you how many times I’ve tried contacting an affiliate and never got a response.
Some of us DO want to hear from you. AM’s and affiliates should be partners, not adversaries. Remember, AM’s (and affiliates!) are people too; we have mutual goals that can be best achieved together.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
Share your thoughts now at http://www.surveymonkey.com/s.asp?u=56601070891