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Opt-in E-mail Incentives

August 15, 2005 by Shawn Collins

You’ve got an e-mail newsletter for your site, and it grows from day to day, but you want to see more people subscribe.

It’s a common problem with an uncommon solution. Sure, you could tweak the newsletter, add distribution by RSS, increase or decrease the frequency, but those things are not going to move the needle so much (actually, RSS might).

The key to increasing your opt-in e-mail circulation is to have some added value that your competition does not have when people subscribe.

What you should do is provide an incentive for people to opt-in to your e-mail newsletter. One good, low-cost incentive is to provide a free, relevant e-book to people when they subscribe.

What you should do is provide an incentive for people to opt-in to your e-mail newsletter. One good, low-cost incentive is to provide a free, relevant e-book to people when they subscribe.

You can compose your own e-book, or ask permission to distribute an existing e-book that makes sense for your audience.

For instance, Joel Comm has written one called Internet Safety Secrets, which he makes available for affiliates to give away to incent their newsletters.

Search around for who has written an e-book in your niche and contact them about permission (don’t give away somebodies e-book without permission!).

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Filed Under: Affiliate Tips

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