Pop-ups are finished, right? Well, that’s sort of right. The old school pops have been sufficiently thwarted by the various pop-up blockers, but just as the big companies create a blocker, the evil genuiuses devise a workaround.
And guess what, there’s a bit of a pop-up renaissance. The reason is that most pop-ups have been killed, and only the slick ones are breaking through. The signal to noise ratio is way down and the effectiveness of pops is climbing.
These days, there are products out there using DHTML to get the pop-ups to pop. The one that snuck past your pop-up blocker was from a service called adimpact.
Instant Attention works around Microsoft SP2 Update*, Google Toolbar Blocker, Symantec’s Pop-Up Blocker and more.
These pops are a great way to highlight a time sensitive promotion you are running through an affiliate link. You can also use them to get opt-ins to your newsletter, promote a sweepstakes, or for any number of other objectives.
One hitch with Instant Attention is that you have to pay an ongoing fee to use it. There is software called the Dynamic Popup Generator that you can pick up for about $50.
The Dynamic Popup Generator can create pressure pop-ups, unblockable DHTML pop-ups, PictoPop-ups, conditional popups, instant opt-in pop-ups, and rotating pop-ups.
* Blocking can occur if user has their Internet Explorer security settings on the highest level. Microsoft states that this is the least functional security level. Most websites would fail to function properly at this level. By default, most security settings are set to medium.