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Go Beyond the Banner

August 25, 2004 by Shawn Collins

Did you know the most popular method for promoting an affiliate program is with a 468×60 banner? That’s all fine and good, except that the 468×60 banner is also the least effective way to promote an affiliate program.

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The folks that make the most money with affiliate programs are doing it in ways other than the tired old banner. Two techniques that beat out the banner are pop-ups and text links in newsletters. While pop-ups can be extremely effective, they can also annoy your visitors.

But I didn’t bring you here today to talk about pop-ups – rather to encourage you to test text links. Specifically, I endorse the use of content that has integrated affiliate links.

For instance, some affiliate programs offer a number of articles and checklists with affiliate links that can be featured on an affiliate site. So, when affiliates send out their newsletter, they can include a teaser to the full version of content.

This affiliate linking technique is beneficial in multiple ways: it adds content to your newsletter, provides a reason for your subscribers to click to your site, adds content to your site that can be indexed in the search engines, and it’s a high conversion affiliate link.

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Filed Under: Affiliate Tips

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

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