One of the best ways to drive lots of traffic to your site is through media exposure – the sort of traffic that money cannot buy.
In order to get that sort of media exposure, the media needs to find you first.
The first step is to establish yourself as an expert in an area that interests you, and where you have a background. Then you’ve got to set about branding yourself as the expert in your subject of choice.
There is a publication called the Yearbook of Experts, where I recently signed up for a membership.
This membership includes being in the printed Yearbook of Experts, an ExpertClick.com profile, free listings of your events and news conferences in Daybook.com, and the printed/CD-ROM versions of the Power Media BlueBook.
Best of all – you get to send up to 52 press releases through this service, which are listed at NewsReleaseWire and syndicated to Google News and Lexis/Nexis.
If you currently send our press releases, you probably know that it’s an extra expense to have embedded links and images – you can do both when you’re part of the Yearbook of Experts.
In addition to the value of inserting links into your press releases, when you include an image, it can be picked up by Google News and included in your listing there (hint – make sure it’s a JPG and the dimensions are symmetrical).