Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Affiliate Programs are Cutting the Fat

December 17, 2005 by Shawn Collins

The following is what Franklin Banker of BBL Media had to say in response to the question, What is the Future of Affiliate Marketing?

I believe the future of affiliate marketing is good, and the model will continue on as a successful way for merchants to bring targeted buyers into their sites for a reasonable ROI.

That being said, it is evident that changes of various types will occur. Because of the unfortunate presence of fraud, merchants with robust operations will screen affiliates more carefully to ascertain their credibility.

The future holds more rejection letters for some affiliates. I predict that the most successful affiliate managers will be the ones that work closely with their producing affiliates, and we will see less of the “absentee management” that is prevalent still in many good operations today.

Future affiliate agreements will include language that requires some sales results from new, unproven affiliates in certain time periods. Some of this exists now, but it will increase in the future.

Computer resources will be allocated for truly productive affiliates. I also believe that many small companies that have not discovered affiliate marketing as a solution to increase sales will find it and use it.

That will require new developement of cheaper solutions for affiliate network hosting solutions. Some cheaper and more reasonable ones exist now, but more are needed.

In conclusion, affiliate marketing will definately continue to grow and prosper, with reasonable controls and modifications naturally occurring in an evolving industry. It is a success, and success speaks for itself!


How would you answer the question, What is the Future of Affiliate Marketing? There are no right or wrong answers.

The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive their choice of one of the following:

  • Size: small ‘It’s an affiliate thing, you wouldn’t understand.’ t-shirt
  • Size: medium ‘It’s an affiliate thing, you wouldn’t understand.’ t-shirt
  • Affiliate Summit coffee mug
  • Affiliate Summit optical mouse for a notebook computer

Share your thoughts now at http://www.surveymonkey.com/s.asp?u=281531467120

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·