The following is what John Dalton of WeGiveCash.com had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
With the increase in high security browsing and cookie disabling, it seems that unless new methods are derived for the majority of the tracking software, publishers will become increasingly unhappy with conversion and compensation beyond what advertisiers have control over.
As an advertiser, I can say that we do not want untracked business as it hurts our affiliate relationships.
What’s next CJ? ShareASale? MyAP? Let’s find another way to track this business.
It is undoubtedly the best method for advertising online.