Affiliate Program Management: An Hour a Day by Geno Prussakov is a new book on affiliate management that I would recommend.
I have known Geno for many years and he is a sharp guy when it comes to managing affiliate programs – he isn’t an author who got a book deal on the subject, but rather somebody who has been doing this stuff daily for a really long time.
Over a decade ago, I wrote a book on managing affiliate programs called Successful Affiliate Marketing for Merchants, and while it is still available for purchase, I wouldn’t suggest getting it.
My book is pretty outdated at this point. There are lots of premises you could still apply, but many companies referenced in the book don’t even exist anymore, so that handicaps the usefulness of the book.
So it was great to see that Geno came along with his Affiliate Program Management: An Hour a Day book.
I read through the book, and it’s exhaustive on the subject. If you want to become a really good affiliate manager, this book will guide you, but you should expect to spend more than an hour a day.
I like how Geno starts off with a focus on understanding the industry from the affiliate perspective.
Affiliate Program Management: An Hour a Day would benefit new affiliate managers, as well as know-it-all veterans.
It’s a great investment for any affiliate manager.