Affiliate PPC: Brand Enhancement or Bid Escalation presentation from Affiliate Summit West 2008, which took place February 24-26, 2008 in Las Vegas, NV.
- Marty Fahncke, President, FawnKey & Associates (Moderator)
- Kevin Lee, Co-Founder & Executive Chairman, Didit
- David Lewis, CEO & Founder, 77Blue
There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC’s and violate T&C’s?
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.