Pan-European affiliate network TradeDoubler has acquired all shares in the Interactive Marketing Works Ltd and its subsidiaries (â€˜The IMW Groupâ€™), which includes The Search Works and those companies trading as The Technology Works.
The purchase price for The IMW Group was Â£56 million.
The IMW Group consists of two trading entities, â€˜The Search Worksâ€™, a search engine marketing agency and â€˜The Technology Worksâ€™, a technology provider for search engine marketing, whose products include â€˜BidBuddyâ€™ – a search management technology.
The acquisition complements and expands TradeDoublerâ€™s existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad-serving technology.
â€œProduct expansion and further internationalisation are key components in TradeDoublerâ€™s growth strategy. The acquisition addresses both these areas by rolling out The Search Works and The Technology Works throughout Europe and by utilising The Technology Worksâ€™ Asian foothold to assess the roll out of TradeDoublerâ€™s product offerings into Asian markets.â€ says William Cooper, CEO, TradeDoubler.
TradeDoubler also released its second quarter financial results today. Revenues for the period from April to June 2007 increased by 27.9%, compared to the same period in 2006, to reach SEK 512.6 million (approx â‚¬56m) and gross profit was up 25.4% to SEK 143 million (approx â‚¬15.5)
Visit TradeDoubler at http://www.tradedoubler.com.