Yanik Silver, who has created a number of successful online products, as well as the popular Underground Online Seminar, has a new article at Entrepreneur.com (5 Perfect ‘Spare-Time’ Online Businesses), and strongly disagree with his comment about affiliate marketing.
“This (affiliate marketing) may possibly be the absolute laziest way to make money because it doesn’t require you to have a product, make a sale or ever have any interaction with customers.”
Granted, affiliates don’t do the fulfillment, but being an affiliate is hardly a lazy pursuit.
Rather, it’s a difficult, financially risky endeavor that requires extensive testing and resources.
And the affiliates that do well are often interacting with the customers and helping to make the sale through their pre-selling efforts.
Now I like and respect Yanik, and on top of that, we went to the University of Maryland at the same (Go Terps!), but this is wrong headed.
A funny thing in Yanik’s bio at the end of the article: “Yanik Silver is the creator and author of several bestselling online products, but he still can’t build his own website.”
Maybe when he builds a site as an affiliate he will change his tune.
Read the article at http://www.entrepreneur.com/ebusiness/gettingstarted/article194524.html.