The following is what Brian Appel of CPAffiliates.com had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
The problem with affiliate marketing is that there is too many seemingly scammy campaigns and fraudulent affiliates.
Everyone is looking for the quick buck. Every lame free iPod, free Plasma TV, get rich quick, Burger King v. McDonalds campaign that is out there just begs for fraudulent affiliates to soak up the cash, because it is way too easy to get into programs and start falsifying leads and clicks.
If we could get affiliate marketing to the point where it is just legitimate merchants selling quality products, then I think sales could increase across the board, because sites wouldn’t be so leary about taking on CPA campaigns.
We could finally have the core of affiliate marketing back, because it is simply one person referring another person to a company and being compensated for doing so.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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