Jim Kukral, of the Forge Corporation, has authored a white paper on how to run a successful affiliate program.
The white paper, titled Affiliate Marketing Do’s and Don’ts, is based on the experiences of the Forge Corporation affiliate management team.
Tips include “Do: Know your competition” and “Don’t: Launch a program without researching your space. Lots of useful information in there for new and experienced affiliate managers.
It’s sort of like an installment of Goofus and Gallant for affiliate managers.
Get the white paper at the Forge Corporation blog.