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Affiliate Marketing by the Numbers

January 29, 2007 by Shawn Collins

There are lots of facts and figures with respect to affiliate marketing out there this month.

Internet Retailer covered the recently released AffStat 2007 Report of affiliate marketing benchmarks.

The article, “Online marketers using fewer affiliates, report says,” touches on the trend of smaller affiliate programs, as the title suggests.

Lots of other industry numbers are highlighted in the Internet Retailer piece.

Also, Performics commissioned and released some unique comScore research which provides a demographic profile of the typical affiliate shopper.

Findings of the Performics study include:

  • Affiliate shoppers are 17 percent more likely than the average Internet user to have average household income greater than $75,000
  • Affiliate shoppers skew older than the total Internet population
  • Affiliate shoppers are 4 percent more likely to have children in their households than the typical Internet shopper
  • Of those consumers who did purchase through the affiliate channel, their average online order value was higher than that of the general Internet user
  • Affiliate consumers are 43 percent more likely to convert into a sale than consumers directed by other referrals, which were defined as all activity that did not come directly to the merchant site or arrive via an affiliate link

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