Internet Retailer published a provocative article in their July issue, “Gaining sex appeal, affiliate marketing is receiving more attention.”
Affiliate marketingâ€”using one site to drive traffic to anotherâ€”has long been viewed as a cost-effective way to drive online sales and customer acquisition. But it never has captured the attention of retailers in the same way that sexier marketing tools such as e-mail and search engines have.
That may be changing as retailers discover that an affiliate program can be leveraged to enhance results of an overall marketing campaign. Retailers with successful affiliate marketing programs are aligning their overall e-commerce marketing objectives with their specific affiliate-marketing strategies, says Chris Henger, vice president of affiliate marketing at DoubleClick Performics Inc., an affiliate marketing company.
Plus some sexy numbers from the AffStat 2007 Report.