I was very curious when I saw the press release title, “Six-Year-Old Affiliate Marketing Company For Sale on eBay” cross the wires yesterday.
How many companies have been around the space that long? Must be something interesting. When I read the release, I learned that it was AffiliateAnnouncement for sale on eBay.
The release touted titillating figures:
2005 revenue for AffiliateAnnouncement was $55,059, already surpassed by the 2006 YTD revenue of $56,890.
Average monthly revenue is $11,378 for the growing company; projected revenue for 2006 is $136k+.
Really? I’ve got to agree with Wayne Porter, as he blogged, “With an average monthly revenue of 11k per month I have to wonder why the reserve is a paltry 25k or a multiple of only two months of earnings?”
On another note, you’re too kind with your headline, Wayne: “Venerable Affiliate Announce Service on eBay Auction Block.” Venerable? Not for nothing, but I think “antiquated” would be a more appropriate adjective. Bede is more relevant.
When Affiliate-Announce, the previous name of this product, was founded in 1999 by affiliate marketing legend, Neil Durrant, it was very useful, as there were many active affiliate program directories.
The herd has thinned considerably since then, and such a mass submission service just isn’t necessary anymore.