It was four years ago today that Wayne Porter organized the “Performance Marketing Summit” to bring together affiliates, merchants and networks to discuss the role of loyaltyware in affiliate marketing.
The event took place at the Yale Club in New York City and featured a roster of folks speaking about the state of affiliate marketing and loyaltyware.
Minutes from the Performance Marketing Summit were recorded and summarized the presentations by many names still familiar today:
- Elisabeth Archambault (BuckWorks.com)
- Keith Kochberg (iMarketing ltd.)
- Paul Nichols (eBates)
- Henri Asseily (BizRate.com)
- Shawn Collins
- Joe Hatch (BuyersPort)
- Tim Storm (FatWallet)
Read the minutes from the Performance Marketing Summit.
The conversation on loyaltyware has evolved over the years. Changes have been made, but there are still lots of dissenting views – time for another Performance Marketing Summit?