There is an article at Startup Nation that’s helpful for affiliate marketing newbies.
The piece covers some issues facing affiliate managers, including how many affiliates to have in an affiliate program, commission rates, and affiliate recruitment.
Some off base verbiage though. Referencing “multi-tier affiliations” should have been two-tiers, as affiliate programs don’t go past two-tiers. An ” affiliate marketing measurement system”? Using affiliate solution provider would have been more clear.
Otherwise a helpful primer.
Read the Startup Nation article at http://www.startupnation.com/pages/articles/affiliate-marketing-basics.asp.