The following is what Shane Graper of Video Professor had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
The only thing wrong with affiliate marketing is quite simply perception. Here is what I mean. I have yet to read anything REALLY positive about affiliate marketing from the major affiliate outlets.
No one reports on the benefits or the people who do good things with affiliate marketing.
No, it’s always fraud this and spy ware that or, who stole my commission this month? And even the articles that do outline the great things going on in affiliate marketing are just manufactured press releases from the company who is doing so well.
I am certainly no “affiliate guru” but is the only mission of affiliate marketing to “screw” someone for a buck? The way things get reported or discussed one might think that.
I understand that in this business it’s not always lollipops and rainbows, but isn’t there a silver lining anywhere? Not to sound too much like and old wrinkled up Andy Rooney, but these are things that really bother me.
In a perfect affiliate world, we would all get along and commissions would run high through the valley of large sales. Words like parasite would only relate to the organisms that cause that upset stomach with leads to, well, you know.
This world would be great except that I know someone would come along and try to landscape it to fit their own vision. Well, there you have it.
I sound just as negative as all of those reports and articles that bothered me in the first place. Can I just ask that “reporters†dig a little deeper for their articles instead of scraping the scum off the top of the pond?
Maybe if I click my ruby sneakers together 3 times I will wake up and find it was all just a wonderful dream. You were there, and you and Toto, too.
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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