Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Affiliate Managers Need Better Communication Skills

May 19, 2005 by Shawn Collins

The following is what Nicole Russell had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?

The one thing that I feel can be improved with affiliate marketing is communication.

There are now so many affiliate programs, and most affiliate marketers are working with dozens of them at once, that it’s hard to know what is going on at each one without communication.

If I’m a member of your affiliate program, I want to hear from you on a regular basis. I’d love to hear from an affiliate manager weekly, at least monthly.

I want to know what is going on at that program. I want to know about the current promotions, coupons, new creatives you have, any changes that have been made, etc.

You can use email, direct mail, and/or phone calls. The more I hear from an affiliate program, the better I am able to promote them. We have a common goal and we should be working together as a team!

Regular communication makes that possible and both parties will benefit greatly from it.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·

 

Loading Comments...