The February 2006 issue of I was just reading Anik Singal’s Affiliate Classroom magazine is now available.
The feature story is Inside European Affiliate Marketing, which starts out with the bold declaration that the European market is potentially as lucrative as the U.S. market for affiliate marketing.
There are some compelling arguments there. For instance, the article points out that Europeans are online an average of five hours a week, and they spent 17% more time online in 2005 than in 2004.
As the eyeballs in for Euro-sites grow, so do the ad spends. In the first six months of 2005, online ad spending in Europe was estimated to be nearly three billion Euros.
The most popular goods and services, based on purchases online, in Europe are:
- Travel tickets
- Theatre/Cinema tickets
- Electrical goods
- Concert/Festival tickets
The February 2006 issue also includes some interesting articles on Google AdSense arbitrage, SEO, and tactics for driving traffic.
Check out the new issue at http://www.affiliateclassroom.com/magazine.php