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Affiliate Bid Management Tool from Direct Response

June 20, 2006 by Shawn Collins

Direct Response Technologies has announced the DirectTrack Bid Management service, a new Web-based tool designed to manage bids for paid search campaigns and track ROI.

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The service integrates Direct Response Technologies DirectTrack affiliate management platform with its KeywordMax paid search bid management tool.

According to the press release, this is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.

Features of the new service include:

  • The ability to view commission data and pay-per-click cost data in one place by keyword;
  • At-a-glance reports that provide fraud analysis as well as ROI data from keywords and engines; and
  • Time-saving, automatic pay-per-click bidding for managing ranks and budgets, and bidding on cost-per-action goals.

“The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines,” said Jason Wolfe, Direct Response’s president.

“We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet – affiliate marketing and paid search.”

Direct Response is wrapping up their first Direct Response Technologies Networking Summit today in Atlantic City, NJ.

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