Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Adware Firm WhenU Wins Funding

April 27, 2005 by Shawn Collins

Adware purveyor WhenU raised $20 million in private equity through ABS Capital Partners, according to Red Herring. The firm said it would use the moneys to flesh out its marketing and distribution efforts, an effort it already had underway as part of its effort to distinguish itself from spyware companies.

The $20 million may be short of its initial funding ambitions. A little less than a year ago, WhenU publicly sought financing of about $50 million, most of which would have gone as a payout to company founders, with $20 million going to fund operations.

WhenU has been aggressively moving more toward the mainstream of advertising since it hired former About.com CEO Bill Day in September. These efforts have been noticed prominently since.

Complete article at http://www.marketingvox.com/archives/2005/04/27/adware_firm_whenu_wins_funding/

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate News

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·