This was a conference session titled Advanced Affiliate Program Management & Analysis from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
- Geno Prussakov, CEO, AM Navigator LLC
What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.
Experience level: Intermediate, Advanced
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate program management
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.